Selector .selector_input_interaction .selector_input. Selector .selector_input_interaction .selector_spinner. In the 63 years it has been on the airwaves, The Archers has had its fair share of controversies.The BBC's technology correspondent, Rory Cellan-Jones, goes undercover to find out what life is like for silver surfers in the newly launched Saga Zone. That's a question I asked earlier this year after signing up to Facebook, My Space and Bebo and struggling to find friends of my own vintage.The answer was a resounding no - within days of voicing my concerns I had hundreds of new friends and was spending far too much time socialising online.Now though, Saga, the firm which markets travel and insurance to the over-50s, has decided that there is a gap in the market for older social networkers.The travel and insurance company believes there is a sizeable audience out there which wants to socialise online but is intimidated by the poking, loud music and startlingly indiscreet pictures which are part and parcel of the likes of Facebook and My Space.This can be a wonderful, intriguing, sociable experience and it can also become a nerve wracking, self-conscious and divisive one.Once you have chosen to connect with Friends on Facebook, while you can decide what you share with them, share you will.
There is in fact nothing more pertinent to write under the heading ‘Facebook for older people’ than there is under the title ‘Facebook for beginners’ or ‘Facebook for the undecided’ and for this, rejoice: Facebook is not ageist. Online social networks aggregate and share relationships and connections and they generate new relationships, create more connections and they do this in a wholly public way.
Facebook seemed pretty plain to anyone who had started with the multi-coloured swapshop world of My Space and Bebo, but Saga Zone is like stepping into the library.
No opportunity to post exciting photos or share favourite music or video clips, not even the online scrabble which occupies far too much of my time on Facebook.
Studies show that, no matter our ages, we use these sites for one primary reason -- to maintain contact with people we already know.
But there are still differences in how the various age groups use these sites.